Georgia-Pacific Buildgp.com
Client: Georgia-Pacific
Agency: Ammunition
Role: Creative Director
Georgia-Pacific sought to modernize their BuildGP.com website to enhance user experience, improve navigation, and showcase their products and resources more effectively to both contractors and architects. The challenge was to transform a static and dated website into a dynamic, user-centric platform.
This project demonstrated the power of user-centered design, stakeholder collaboration, and attention to detail in transforming a digital platform into a valuable business tool. The redesigned BuildGP.com has become a benchmark for industry websites, reflecting Georgia-Pacific's commitment to excellence.
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