Westlake Global Compounds
Creative Director at Ammunition
Westlake Global Compounds was in the process of transforming its digital ecosystem. The first step in this process was to rebuild their website to make it a more robust content hub with a more modern, engaging look and feel.
The concept for this web redesign was inspired by the periodic table and also leveraged their existing brand elements in a new and reimagined way.
Before
After
The Results
Statistics were captured April 2024, two months after the Launch in early February 2024.
61.25%
increase in returning users
53.3%
increase in session duration
2%
decrease in bounce rate
183%
increase in click to calls
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