Ammunition Amy

Ammunition Holiday Gift to Clients 2023


Agency: Ammunition

Position: Creative Director


In honor of the holiday season, Ammunition embarked on a unique projectto craft a memorable gift for their clients. The goal was to not only conveythe agency’s appreciation for a great year together but also reflect theagency’s commitment to a strong partnership in the new year.

Ammunition's holiday card pays tribute to the cultural phenomenon of2023: Barbie. Just like the iconic Barbie, Ammunition Amy faces challengeshead-on, adapts to every situation, and never backs down. Like everyonewho works at Ammunition, she’s determined to make change happen for herteam and her clients.

The team designed and produced custom packaging for the doll, completewith branded illustrations, witty agency anecdotes, and a QR code that linksto the agency’s website. The all-hands space inside Ammunition’s officelooked much like Santa’s Workshop this month as team members hand-assembled, packed, and shipped each doll to their clients.

The Ammunition Amy holiday gift generated positive feedback from clientsand showcased the agency’s dedication to making a positive impact, settingthe stage for continued collaboration in the upcoming year! 

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