Ashley is a dynamic and seasoned creative professional with nearly a decade of experience, driven by a deep passion for branding. She excels at translating business and marketing goals into compelling visual narratives and innovative creative strategies. Ashley’s enthusiasm for branding fuels her commitment to pushing boundaries and elevating design across various mediums. With a collaborative spirit and hands-on approach, she combines strategic insight with artistic flair to ensure every project not only meets but exceeds expectations.

Experience

Freelance Creative Director & Brand Designer

October 2024 - Present / United States

• Lead creative direction, branding, UX/UI design, and visual identity projects for both established brands and startups.
• Manage project timelines and deliverables, consistently meeting deadlines and exceeding client expectations.

Creative Director / Ammunition Advertising  Agency

GeorgiaPacific  / LG / Panasonic / Atlanta Hawks / February 2023 - October 2024 / Atlanta, Georgia

• Lead the development of the agency’s creative product by collaborating with a multi-disciplinary team including copywriters, UX/UI designers, and art directors to align creative concepts with clients' vision and goals.
• Partner with various departments to optimize processes, implement new tools, and pitch new business opportunities.
• Oversee a comprehensive rebranding initiative, showcasing strategic vision, creative direction, and effective project management skills to enhance Ammunition's brand identity.

Senior Art Director for Google / Media.Monks

Google / Sept 2019 - January 2023 / San Francisco, California
Robinhood / Nov 2020 - March 2021 / San Francisco, California

• Directed and collaborated with copywriters, developers, and designers to produce high-quality, pixel-perfect visual designs for digital campaigns, websites, microsites, landing pages, social media, corporate communications, presentations, video storyboards, animation, and more.
• Articulated concepts effectively within cross-functional teams, presenting ideas and designs to the working team and creative leadership through thoughtful storytelling.

Marketing and Design Associate / Writer (formerly, Qordoba)

Oct 2018 - Aug 2019 / San Francisco, California

• Managed and directed a team of developers to design and develop a unified user experience for the company’s marketing website under tight deadlines.
• Collaborated closely with founders to conceptualize and execute a company rebrand, including a new logo, branded swag, sales collateral, and a new website.
• Supported go-to-market strategies and demand generation initiatives through retargeting ads and email nurture programs.

Digital Creative Lead / SEOteric Digital Marketing Agency

Jan 2018 - Oct 2018 / Athens, Georgia

• Collaborated directly with small business owners to develop new websites, graphics, branding, photography, and video assets to address their business needs.

Graphic Designer / The University of Georgia Football

Sep 2016 - May 2018 / Athens, Georgia

• Designed letterheads, recruitment material, and social graphic promotions, contributing to the #1 recruiting class in the league for 2017-2018.

Creative Production Intern / CNN Headquarters

Jun 2017 - Aug 2017 / Atlanta, Georgia

• Collaborated with producers and other creatives to ideate and create graphics for “The Nineties” social media campaign, key art, and brochures.

Education

Bachelor of Arts in Advertising; Minor in Studio Art & Design

Magna Cum Laude / The University of Georgia

Front-end development certification

General Assembly / San Francisco

Awards

American Advertising Awards / Silver Award Winner for Branded Content & Entertainment Campaign

Project: Atlanta Hawks

Agency: Ammunition

Role: Creative Director