Ammunition, a full-funnel advertising agency known for its award-winning experiences, sought to refresh its brand identity to better reflect its personality and future vision. They aimed to attract new clients while maintaining a strong connection with their existing ones. I had the privilege of leading this rebranding initiative from ideation to rollout.

I began the process with a discovery phase, involving stakeholder workshops, market analysis, and audience research. This helped us understand the company's vision, values, and goals, and identify market trends. Using these insights, I crafted a brand strategy that defined Ammunition’s unique value and market position, ultimately becoming the north star for where I would take the brand's new look and feel.

The visual identity design phase was particularly rewarding. My goal was to build a world that felt uniquely Ammunition. Through a carefully curated new color palette, typography, and illustrative style, the brand reflects a dynamic fusion of both creativity and innovation.

It’s not just about aesthetics. It’s about creating experiences that resonate, inspire and drive change. And our brand identity, look and feel is fully behind that — seamlessly fusing traditional design's timeless elegance with the cutting-edge vibrancy of the digital age.

As part of Ammunition's rebrand, I spearheaded the redesign and development of our new website using Webflow. By blending fresh design elements with intuitive functionality, I ensured that the site not only reflects our updated brand identity but also provides a seamless user experience. This project was a pivotal piece in modernizing our digital presence and aligning our online platform with our creative vision.

To ensure brand consistency, I developed comprehensive guidelines detailing logo usage, color specifications, typography standards, imagery style, and tone of voice. These guidelines were applied to various internal materials, including a new deck template that exceeded over 100 slides. In the final phase, we enhanced Ammunition’s digital presence by revamping the website with a user-friendly interface, improved navigation, and a visually striking design.

Overall, the rebranding project for Ammunition revitalized the company’s brand identity, aligning visual and verbal elements with their innovative ethos. This transformation not only reflects Ammunition’s legacy but also positions it for future growth.