We are all investors
Brand campaign for Robinhood
The goal of this campaign was to improve brand favorability and brand perception by changing the narrative and positioning Robinhood as the young investor’s champion that gives you the tools, support and education to achieve your financial goals.
Agency: Media.Monks
The big idea
Let’s build confidence by showing our audience they already make investment decisions every day
The creative work for this campaign involved a range of touch points, including a Super Bowl LV commercial, a microsite, as well as various social activations.
Here are some of my favorites!
We are all investors Microsite
Goal: Show that investing is for everyone and provide clear steps to get started: 1) break myths about investing, 2) show how investing is for everyone through featured content, and 3) provide clear next steps on how to start investing.
#IAmAnInvestor
Women’s History Month Influencer campaign
Goal: Improve brand favorability amongst women and become a brand they can identify with.
Influencers ignite the campaign by announcing their partnership through quick reels on IG and TikTok. The influencers would tell their investing journey on their personal accounts which would then be shared on Robinhood’s social channels
Giphy Stickers for instagram
Goal: Improve brand favorability amongst women and become a brand they can identify with.
With Robinhood branded Giphy stickers, followers, investors, and influencers have a fun way to elevate their content. Additionally, Robinhood is able to create quick branded content on their own platforms. Win win.
New Year, New Normal
New Year’s social activation
Goal: Convince people who may already be thinking about finances and self-improvement in the New Year to sign up for Robinhood.
With the end of 2020 fast approaching, we’re all ready to say goodbye to a year of pandemic change. This concept playfully references some “new normals” we will hopefully be leaving behind, and make investing with Robinhood part of everyone’s 2021 goals.
